The ROI of Accessibility: How Inclusive Design Boosts Revenue

Eren Lindara
Oct 29
2 min read

Accessibility Isn’t a Cost — It’s an Investment

Many Australian businesses view accessibility as a regulatory checkbox or an expensive obligation. But the reality is very different. Accessibility isn’t a cost — it’s an investment in revenue, reach, and reputation.

At TechDefined, we help businesses see the financial upside of inclusion. By making digital platforms accessible, companies unlock new markets, improve customer satisfaction, and build brand loyalty — all while staying compliant with the Disability Discrimination Act (DDA).

1 in 6 Australians Are Impacted by Digital Barriers

Around 4.4 million Australians live with disability. That’s nearly 20% of the population. When your website, app, or digital platform isn’t accessible, you are effectively turning away 1 in 5 potential customers.

TechDefined ensures that every website and digital service we work on is inclusive, so you never miss out on this substantial market.

Revenue Gains Through Accessibility

Inclusive design benefits businesses in multiple ways:

Increased Customer Base – Accessibility opens your services to a wider audience, including users with disabilities and older customers.
Better SEO & Discoverability – Accessible websites rank higher on Google because search engines can read and index your content more efficiently.
Lower Bounce Rates & Higher Conversions – Users who can navigate easily are more likely to complete purchases or engage with your services.
Positive Brand Perception – Customers reward companies that demonstrate social responsibility and inclusion.

In short, every accessibility improvement directly contributes to your bottom line.

Real-World Example: Australian Businesses

Recent cases show that inaction can have consequences:

Coles Online Grocery Complaint (2024): A visually impaired user challenged Coles for an inaccessible website. While this prompted fixes, it demonstrated the revenue and reputation risk for companies that ignore accessibility.
AHRC 2025 Guidelines: The updated standards now require businesses to ensure digital inclusivity — not just for compliance, but to avoid missing out on millions in potential revenue.

TechDefined helps businesses avoid these pitfalls before they impact your revenue or brand.

How TechDefined Maximizes ROI for Businesses

We go beyond audits — we deliver tangible business results:

✅ Full Accessibility Audits – Identify barriers impacting usability and potential revenue loss.✅ Implementation & Fixes – Fix issues that prevent users from completing transactions or engaging with your services.✅ User Testing – Validate solutions with real users to ensure your digital platforms perform for everyone.✅ Ongoing Monitoring – Keep your website compliant as regulations evolve, protecting revenue streams long-term.

By making accessibility an integral part of your digital strategy, TechDefined turns compliance into growth.

The Bottom Line

Ignoring accessibility isn’t just risky — it’s expensive. Every inaccessible page, form, or process is potential revenue left on the table.

Partnering with TechDefined ensures your business captures the full potential of your digital audience while staying fully compliant with Australian law. Inclusive design isn’t just good ethics — it’s smart business strategy.